Trying Harder is an attitude and a promise made by Avis, which ultimately differentiates it from its competitors, contributing to Avis' leading position in the car rental industry. It’s a way of life and part of the history of the “We Try Harder” ethos. This is best display when Avis serves its customers. Avis has expanded its scope not only to include car hire but now also point 2 point transfers, a chauffeur drive service, and a luxury car rental service, as well as truck, van and coach rental services.